Belgian Media Ventures

Belgian Media Ventures has launched the innovative concept of “Media for Equity” in Belgium, offering media campaigns for young SMEs using the media provided by RTBF (TV, radio or internet) in exchange for a capital investment.

This principle of “Media for Equity” enables the company to implement a media campaign at a very advantageous price and to reach millions of consumers, while minimising their outlay.

The young companies that have concluded deals with Belgian Media Ventures have been able to see directly the impact of the radio/TV campaign in their activities: sales boosted, and an appreciable increase in their public awareness.

Belgian Media Ventures, which is a subsidiary of Régie Media Belge (RMB), launched its activities in December 2014.

Media campaign

Belgian Media Ventures offers access to the advertising space of RTBF:

  • TV (channels One and Two [Une, Deux]
  • Radio (La Première, Vivacité, Classic21, Musiq’3, PureFM)
  • Internet (www.rtbf.be)
Advertising space is scheduled in “floating time” (after the scheduling of traditional advertisers, based on availability of space) by RMB, adhering as closely as possible to the wishes of the partner concerned.

Target audience

Belgian Media Ventures focuses on the following types of company:

  • Where the company is not a advertise already present in the RMB portfolio
  • The RTBF media spaces represent a real lever for the activity of companies addressing consumers in the widest sense

What Belgian Media Ventures offers

Belgian Media Ventures offers a media campaign for a minimum of 400,000 EUR gross, with a rebate of 75%, or 100,000 EUR net.

The 100,000 EUR is payable partly in cash (30%, or 30,000 EUR) and partly in capital (70%, or 70,000 EUR). A valuation of the company is performed at the outset, in order to assess the percentage in capital with the option for the shareholder of recovering their capital in 5 years. The media can be consumed over a period of two years.