Belgian Media Ventures
Belgian Media Ventures has launched the innovative concept of “Media for Equity” in Belgium, offering media campaigns for young SMEs using the media provided by RTBF (TV, radio or internet) in exchange for a capital investment.
This principle of “Media for Equity” enables the company to implement a media campaign at a very advantageous price and to reach millions of consumers, while minimising their outlay.
The young companies that have concluded deals with Belgian Media Ventures have been able to see directly the impact of the radio/TV campaign in their activities: sales boosted, and an appreciable increase in their public awareness.
Belgian Media Ventures, which is a subsidiary of Régie Media Belge (RMB), launched its activities in December 2014.